BUSINESS BUILDER KIT    //   FULL KIT (SIX MODULES)  
     
  * * * FULL KIT LIMITED TIME OFFER FOR $155! * * *  
     
   
     
     
 

 
     
     
     
     
  OVERVIEW  
     
  I've put together everything in the Business Builder Full Kit to help you develop and define the business of your dreams.  The Kit includes six full modules that focus on the main parts of your photography business: 1) A Vision and A Mission, 2) Profit and Loss, 3) Sales, 4) Marketing and Communications, 5) Systems Management, and 6) Imaging.  The Full Kit also includes two sections only available with this purchase (not available when purchasing the modules separately): the Resource Guide that provides helpful vendors, and the Reading List.  Action Items all blend together seemlessly to help create a cohesive basic business plan.  If you're serious about starting a profitable, succesful business, the Full Kit is for you.  
     
     
  HIGHLIGHTS  
     
 

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542 pages
18 Action Item exercise
Define your vision and mission for your business by creating a vision statement and mission statement that will propel you forth
Build the basics of your business plan
Identify your strenghts, weaknesses, and overall health of your business
Understand the basic financial needs of your family and business
Calculate a basic busines startup
Dispel the most popular myths of success and failure as a photographer
Understand and invert the triangle of building a business
Discover how much money you're currently making
Set sales target goals and understand the pricing needed to achieve them
Create a dynamic Profit / Loss statement to guide you through the next year
Value your clients and determine your best prospects and opporutnities through a reliable, scientific approach
Understand the fresh, contemporary approach to making sales today
Communicate your value based on benefits v. features
Create a compelling experience that transcends your value beyond commodotized goods
Define your business through niche marketing
Visualize your ideal client and clarify your ideal market demographic
Learn the four Ps of marketing and how to win at them all
Understand retail pricing theory in three persepctives and how to incorporate them all
Learn the psychology of selling and how to influence clients to buy
Access my complete pricing and product menu
Raise your rates and work with family and friends in a win-win way
Distinguish between your brand and your logo and why it is critical to know the difference between the two
Win work by promoting online
Advertising avenues both traditional and "guerilla"
Build business partners and build your loyal "apostle" group
Establish boundaries through policies and procedures
Access my Client Profile form (contract and workflowform plus order sheet)
Determine payment and workflow
Overcome common sales objections
Identify deal breakers and red flags early in the relationship
Create an environment that sets expectations and an understanding that encourages success
Sell in a way that natually helps clients think beyond the 8x10 print
Understand why selling on the web is the kiss of death
Package and deliver products to "wow" your clients every time
Discover the essential tools for success, what you need, and what you don't
Understand the basic shooting triangle and theory of making correct exposures
Take and break the "rules" of shooting to develop your own personal style
Discuss the details of composition, placement of elements, and individual selections that all add up to a great shot
Learn a guaranteed approach for shooting any subject in a quick way so that you have every image needed for presentation
Wrap up by thinking about balance, time management, boundaries, and the "big picture" perspective
Consider the issues and opportunities in opening a retail studio and hiring employees
Receive a list of valuble vendor resources to help your business grow (FULL KIT ONLY)
Discover an inspiring reading list that ranges from consumer psychology to photographic technique (FULL KIT ONLY)

 
     
     
  READ THE ENTIRE TABLE OF CONTENTS  
     
     
     
 
 
 
 
 

   
© 2016 Focused Photographer and Karen Lippowiths Photography, LLC.  Any unauthorized use the works contained herein, incluing content, graphics, and images, will be subject to immediate legal action.
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