BUSINESS BUILDER KIT    //   MODULE FOUR : MARKETING AND COMMUNICATIONS  
     
     
     
   
     
     
 

 
     
     
     
     
  OVERVIEW  
     
  Module Four of the Focused Photographer Business Builder Kit is the longest portion of the kit.  It takes much of what we learn in Modules One through Three about business to this point and synthesizes it together.  I'll introduce you to pricing models and methodologies and help you define your session products and create a pricing menu.  We'll then discuss the myriad ways to promote and position your work for success.  You'll learn the single biggest secret to how I've not only maintained my business, but experienced tremendous growth in the post-recession years.  
     
     
  HIGHLIGHTS  
     
 

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187 pages
8 Action Item exercises
Learn the four Ps of marketing and how to win at them all
Understand retail pricing theory in three persepctives and how to incorporate them all
Learn the psychology of selling and how to influence clients to buy
Access my complete pricing and product menu
Raise your rates and work with family and friends in a win-win way
Distinguish between your brand and your logo and why it is critical to know the difference between the two
Win work by promoting online
Advertising avenues both traditional and "guerilla"
Build business partners and build your loyal "apostle" group
Learn the number one secret to how I've increased my business volume and revenue in the post-recession years

 
     
     
  READ THE ENTIRE TABLE OF CONTENTS  
     
     
     
 
 
 
 
 

   
© 2016 Focused Photographer and Karen Lippowiths Photography, LLC.  Any unauthorized use the works contained herein, incluing content, graphics, and images, will be subject to immediate legal action.
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